Spring - summer 22
WHO/PEOPLE instagram / @whoiam_shop
WHO/AM - You without you. The project appeared as a result of spiritual search of the founder Jacob Yakubov. The idea of WHO/AM is to represent clothes as a way to reflexively know oneself. Keep the aesthetic of classic costume with avant-garde spirit.
Appeal to national traditions, cultural scripts combining with a laconic modern silhouette turn clothes into the social code and the language of the person's representation of himself.