NEW COLLECTION

SPIRAL is the new spring-summer 2023 collection from WHO/AM, in which all attention is paid to proportions.

We continue to follow the philosophy of "RESHAPE THE HUMAN BODY", experimenting with shape and cut in search of new clothing geometry. This time we turned to the idea of the golden ratio.

As before, WHO/AM strives for a balance between the material and the spiritual. In nature, everything revolves in a spiral: air cyclones, ocean whirlpools, galaxies. Art would not exist without spiral composition: artists, architects and designers have always used this method of division to create their creations.

The idea of a spiral movement on the outside of WHO/AM was presented in new prints. The internal component of the concept can be traced in silhouettes, the geometry of which fits into the composition of the golden section. WHO/AM clothing is a harmonious continuation of the human body.