WHO/AM is the premium brand for the aware people.
The brand creates wear and accessories as a way of reflexive knowing the self.
The concept of WHO/AM is handwork, natural materials, references to art and limited number of models, what confirms the brand ambition to reinforce the message of awareness of contemporary society.
The project appeared as a result of research, conducted by the founder Jacob Yakubov, during his travels in the Himalayas and countries of Southeast Asia in order to learn cultures and spiritual practices.
Brand unites art, fashion and design. Collections are presented in the same name gallery - WHO I AM Gallery.