WHO/AM - the art of being yourself.
The brand creates the wear as a way of reflexive knowing the self.
The greatest importance is attached to the material selection and quality.
The idea of WHO/AM is to create the laconic collections, allowing people to be themselves and express their true beauty.
The project appeared as a result of research, conducted by the founder Jacob Yakubov, during his travels in the Himalayas and countries of Southeast Asia in order to learn cultures and spiritual practices.
Brand unites art, fashion and design. Collections are presented in the same name gallery - WHO I AM Gallery.