The gallery is constantly looking for non-trivial design solutions which would transform everyday objects into the objects possessing aesthetic value and expressiveness of art. We try to change the idea of contemporary art, what is why the brand of lighting systems «BEZHKO» is presented in the space of gallery.

«BEZHKO» is a company founded in 2012 year in Saint-Petersburg which develops and manufactures the lighting systems in the style of minimalism. Each product is developed by an engineer and designer in order to finally make the innovative product connecting the latest technologies and high-quality design. There are two directions in this company: collections of technical and decorative lighting for contemporary public or living spaces.

«BEZHKO» has been repeatedly awarded on international competitions for its design; in 2017 year the company was given the first-string award in design for the development of the modular lightning system «Vector» - Red Dot Design Award. The ideology of «BEZHKO» is similar to the policy of the gallery, therefore now WHO I AM Gallery is the representative of «BEZHKO» in Moscow.